Swedish smoothie company Froosh was originally started to give consumers in the Nordic countries a convenient, delicious and healthy way to get more fruit into their diet and make it a little easier to live a healthy life. Since then, the company has seen rapid expansion, and is currently present in Sweden, Denmark (HQ), Norway, Finland, the Baltics, Iceland, the Canary Islands, Spain, France and Japan.
The company creates their own recipes, using 100% fruit. The original sized 250ml bottles contain exactly 2.5 portions of fruit and are free from any concentrates, added sugar or preservatives. The main difference between the smoothie and regular juice is that they don’t just press the juice from the fruit but actually mash and use the whole fruit, making it possible to maintain more nutrition (e.g fibres etc). This gives the product a thicker density than juice, and is often consumed as a snack between meals, on the go or after the gym.
The company prides itself on being socially responsible by providing much needed jobs, boosting trade, generate foreign exchange and tax revenues for the government and fund infrastructure in the local communities of developing countries. At least 50% of the fruit used in Froosh's smoothies are sourced from developing countries such as Malawi, Ethiopia, India, Ecuador, Guatemala, Peru.